Charleston, SC – Charleston Academy and adidas today announced a multi-year partnership in which the Portland, Ore., based company will be the official athletic brand of the Charleston Academy.
With the new partnership, adidas will supply Charleston Academy with footwear, apparel, uniforms, equipment and accessories through the 2019-23 seasons. As part of the partnership agreement, all players and coaches will wear adidas apparel, footwear, and accessory products for all games and practices.
“Our ownership’s multigenerational relationship with adidas and the Dassler family make this relationship a perfect fit. The fact that adidas also are the official athletic footwear, apparel and accessory brand for USA Volleyball will resonate with our players and staff as well. We look forward to representing the adidas brand on our journey to becoming a national caliber club,” said Jaime Shamis, Charleston Academy Club Director.
adidas Volleyball is committed to helping grow the game of volleyball and building icons in the sport. Over the past year, the 3-Stripes brand signed partnership deals with 18 professional volleyball athletes, including: Jordan Larson, Kim Hill, Carli Lloyd, Kelly Murphy, Katie Holloway, Lauren Carlini and 2017 AVP Beach Volleyball Rookie of the Year, Alix Klineman. Additionally, adidas Volleyball has more than doubled the number of volleyball clubs it sponsors (70).
In 2017, adidas became the official sponsor of USA Volleyball, which includes USA Men’s and Women’s National Volleyball Teams, the USA Men’s and Women’s Junior National Volleyball Teams, USA Boys’ and Girls’ Youth National Volleyball Teams, USA Beach Volleyball programs, and the Paralympic Programs. All USA Volleyball teams will be outfitted with adidas head-to-toe kits for games, travel and training, as well as lifestyle footwear and apparel.
Join the conversation on Instagram via @adidasvball #teamadidas.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Hockey League (NHL), National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).
About Charleston Academy
Charleston Academy is currently a division of Sport Venture Group. Its mission is to establish a nationally recognized club brand that enables teams to compete at the highest level for national titles which benefits the players long term on the court and off. The club started with volleyball in 2018 and expects to add Basketball and Soccer in 2020.
About Sport Venture Group
Sport Venture Group is a sport investment and holding company founded by a multigenerational family office to invest, hold and manage its various multisport interests. The company, from time to time, also advises key clients in the global sport space on Strategy, M&A, Commercial Partnerships and the like.
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Anne Peterson, Esq.
Sport Venture Group, Public Relations